My Story

Hailing from a long-line of self-made over-achievers who arrived to this country literally penniless only to eventually e-mass highly lucrative businesses they constructed from the ground up, I’ve been an entrepreneur my entire life. Fascinated with every aspect of “Business”, in particular “Marketing”, I began selling brand-name men’s fashions in my father’s clothing stores when I was just eight years old. Moving from trading quality garments to promoting them, I started implementing print, radio & television campaigns, customer incentives & rewards, fashion shows and other special events, by the time I was fifteen. And soon discovered I had a knack for successfully marketing, publicizing, promoting and growing other businesses.

Functioning as an on-campus “Social Director” while earning two University degrees at Western & York gave me more experience dealing with people and assessing their needs – and further caused me to pursue certification and a career in Public & Media Relations marketing.

After holding different “Marketing/PR” internships and positions in the Food, Fashion, Professional Development and Interactive Amusement industries, in 1997, I founded Prime Time PR – a boutique marketing/PR firm emulated after leading PR firms such as Hill and Knowlton that offered similar services – only primarily geared towards independents, smaller companies and book authors who were often neglected by larger firms or their publishers.

Affectionately deemed ‘The PR Princess’, I revolutionized standard industry practices and boldly brought PR and its many faces and facets to restaurateurs, retailers, lawyers, financial planners, chiropractors, psychotherapists, dentists, professional organizers, outdoor enthusiasts, art dealers, artists, dating services, resorts, pharmaceutical representatives, professional speakers, cell phone distributors, and more!

‘Walking my talk’ and leading by example, I set out to educate the business masses about PR’s numerous benefits – initially by becoming a certified Toast Master, then by devising a series of marketing/PR talks (and delivering them at various venues around the GTA). PRtalk (Canada’s only online PR magazine), media appearances and my regular marketing/PR columns published in The York Region Business Times and Women with Vision! Magazine soon followed. I was also the first to introduce a PR club with pay-per-placement alternatives in the Canadian market place. My intent – simply to make PR and marketing more accessible to those who didn’t have an advertising budget in excess of $50,000 and needed it the most — so they could understand how PR differs from advertising and incorporate  it into their marketing efforts to extend their outreach and generate bigger bang for their promotional buck!