Your Marketing Magnet

In the words of my many satisfied clients:

1:1 Coaching, Consulting & Project-Managing –

‘Could Not Have Come This Far without You’ - “Janette I want to thank you for all the work you have done for me in 2009.  You have a natural flare for marketing/PR and writing and you have really helped me to crystallize my brand, logo, message and promise of value and develop my website design and copy.  You are extremely committed to your work, very professional and creative too!  Thanks to you, I am looking forward to launching my new website soon in the New Year!  Once we’ve completed that, I look forward to working with you on my press release and other marketing programs.  I could not have come this far without you.  I consider myself fortunate to have you on my team and look forward to continuing our working relationship into 2010 and beyond!”     David Grossman, MBA, Mortgage MENSCH and Host of MENSCHlife TV

 

‘Great Value for the Money’ – “Janette, I am very happy with the progress I made on getting my marketing plans and programs together for my business.  Thank you for your all support. Your marketing/PR coaching forced me to get things done in a timely fashion. In just 3 short months, I now have a brand, logo and marketing message, as well as a website, an absolutely perfect bio, infomercial, press release, media kit, client kit, brochure, flyer and so much more.”  – Maurizio Magnante, President, Scan Document Solutions Inc.

 

‘A Well-Needed Jump-Start’ – “Janette thanks again for all of your marketing/PR coaching and consulting. I have implemented all your suggestions and my business really took off!” – Derschaun Sharpley, President and CEO, Helping Individuals Succeed

 

‘Very Talented Marketing & PR Professional’ – “Janette you are a very talented marketing & public relations professional. Your coaching and consulting was a great help in promoting my new book – Being the Strong Man A Woman Wants: Timeless wisdom on being a man.

Thank you for taking the time to read my book in manuscript form and give me excellent advice on how to make it more attention-getting.  I also appreciated you discussing the target markets the book would appeal to and how to reach these markets – and then recommending a whole range of print, radio, TV, Satellite and electronic media that would be interested in covering my book.  I truly welcomed your expert suggestions and feedback on how to improve and devise my press releases, website and media kit. The most important advice you gave me was to think of ways to create controversy and generate buzz to get people talking about my book.

 

Your marketing/PR great coaching has  been a tremendous asset to the branding and additional publicity I received for my book, including media coverage I secured myself as well as that scored by you and your team, including The National Post, The Toronto Star, Breakfast Television, Rogers Daytime, Dating 2001, A Channel Barrie, A Channel London, CHCHTV, CP24, LeDrew Live, Rogers Daytime Durham, Rogers Daytime York Region, The Canadian Jewish News – all due to you!  And the book is now being published in 19 different languages!

 

I’m very grateful for your professional advice and without hesitation would recommend you to other book authors whether or not they are able to hire a publicist and could truly benefit from your marketing/PR coaching & consulting as a means of better promoting themselves and their books.” - Elliott Katz, author, Being the Strong Man A Women Wants: Timeless wisdom on being a Man (now published in 14 different languages worldwide

 

‘Invaluable Asset to Our Organization’ – “Janette, you are an invaluable toastmaster and asset to our organization. This became apparent when you assumed the task of coordinating our annual Holiday Party.  This was a challenging assignment between clubs and you rose to the occasion with diligence, energy and enthusiasm. Holiday parties, in the past, have always been enjoyable events.  Under your guidance, this year, the holiday party was not only enjoyable; it was a spectacular occasion that will be remembered for many years to come.

 

We enjoyed an evening where we dined from a wonderful buffet in a room that was elegant and appropriate to the importance of the occasion. The evening’s program included a dynamic inspirational speaker, performances from a gymnastic dance troupe, and individual performances from various members of each club.

 

You were involved in every part of the planning of this memorable evening.  Your eye for detail was evident in the delicious choices of the buffet menu.  Your thoroughness was apparent in the set-up and decorations of the room, as well as the planning of the speaking program, where timing was of the utmost importance. Your imagination and initiative was demonstrated in the choice of décor, inspirational speaker and the talented dancers that highlighted the evening.

 

One significant challenge in the planning of this event was that the wishes of each club’s boards be accommodated.  I was impressed with the way you conducted individual meetings with them and successfully addressed their concerns. And as a result of this consultation, members took on significant roles in the party’s program and everything remained balanced and fair.

 

The scope of the whole endeavor appeared daunting to some, and the resulting resounding success of the evening is testament to your commitment, hard work and problem solving abilities.  What was also remarkable was your conscientiousness as you sought approval for each step and each expense involved in the intricate planning of the event – and made all parties concerned feel part of it.

 

Janette you show the same drive and enthusiasm in your commitment to self development, evident in your steady progress as public speaker.  You are an important member of our team and I am delighted to know you.

 

In closing, I would enthusiastically recommend you for any marketing/PR endeavor which you would wish to embark upon.” – Kathy Mochnacki, President, Thornhill Toastmaster’s

 

“Janette thanks also for obtaining media coverage for District 60 Toastmaster chapters on Canada AM, CP24, ROB TV and Rogers Cable.”  Please see the full testimonial on www.primetimepr.ca.  – Gavin Blakey, International President, Toastmaster’s International

 

‘Marketing/PR Insight of Great Benefit’ - “Janette, your insight and experience in the world of marketing/public relations has been of great benefit to the readers of The York Region Business Times for more than four years. Your ability to take complex marketing/PR concepts and make them easy to follow for even the newest business person makes you a leader in your field and sought-after columnist, but it’s the enjoyment you obviously take from your job that makes you so successful.” – Ted McFadden, Editor, The Era-Banner and York Region Business Times, Metroland Media Group

 

‘Rarity in the Marketing/PR Field’ – “I have worked with Janette Burke for a few years. She is a dynamic, honest and caring individual. This is a rarity in the marketing/PR field…and also a blessing when it comes to working with her. She is professional and really wants her clients to succeed. I wouldn’t hesitate to hire her as your Marketing/PR Magnet. She wrote me an amazing press release that landed me local and ethnic media coverage. I also really appreciate her input and comments on other marketing programs she suggested I implement, value her opinion and love her endless ideas.” – David Cohen, Business Coach, The Technicolor Umbrella, Creator & Host of The Small Business, Big Ideas Radio Show

 

‘Contributing to Each & Every One of their Success’ – “Janette, I am very grateful for all your support and expertise that you have shared with the women of the Women’s Self Employment Program.  Your marketing/PR coaching, consulting, training and speaking has greatly contributed to each and every one of their success!!!!” – Manuela Domingos, Women’s Services Program Manager, Microskills Development Centre

 

‘Right on-the Money Advice’ – “So much in this world is sold with so much hype, most of it (unfortunately) a little soft on authenticity.  With Janette you’ll get the truth, the whole truth and nothing but the truth – all to your benefit!  If you’re in your business with both feet, and care about long-term sustainable success as opposed to the promise of the big bang, “The Magnetic Marketing/PR ProcessTM” is for you!

“With great insight and right-on-the-money advice Janette coaches and consults the heart of what’s special, unique and unforgettable about you and your product or service out of you and onto the page (web site, press release, brochure, media kit, etc.).   And since it’s authenticity – not hype and one-shot wonders – that keeps people coming back again and again, you simply can’t afford not to know what Janette knows.  And neither can your business.”  – Lissa Bergin-Boles, The SoulFullFilled Living Coach

 

‘A Big Impact on My Business’ – “Janette I want to thank you for your insightful marketing/PR coaching support over the past 15 months.  From the very beginning, your “Magnetic Marketing/PR Process TM” helped me to spot and seize new marketing/PR opportunities in which to grow my business. Your professional experience was key to helping me evaluate what worked best in previous marketing/PR campaigns – and why I needed to learn how to create and implement a marketing/PR road map.

 

It was an eye opener for me to realize that even with my considerable media and speaking exposure and business success, I wasn’t effectively branding myself uniquely in an increasingly competitive marketplace. As part of your proven Marketing/PR Process (TMMPP), I created a storehouse of material, drawing from 30 years of successful professional coaching experience (including Ground Zero a week after 9/11), a proven Capability Improvement Process system, a client list that reads like a Who’s Who and selection to ‘the 100 Top Corporate Coaches in the World.’

 

Janette, you have been supportive and generous in your marketing/PR coaching and consulting. Each week’s assignments have been honed to specifically help me target what is immediately needed – with an eye for the next step in the Marketing/PR Process.

 

Thanks again for your guidance and supportive insights as we continue on our journey to ever increased marketing/PR results in our future campaigns.” – Paul Litwack, The Capability Improvement Coach

 

‘Prepared to Interview’ – “Janette, thank you for your expert marketing/PR and media coaching and training with respect to preparing me for my interview on City Pulse 24’s show, Silverman Helps.  I especially appreciate you helping me select clothes; going over my key messages and showing me how to structure the interview – so I could enhance my credibility and image; easily tap into my hot topics; address consumer concerns regarding their issues and experiences with fraud; stir-up controversy; give the producers exactly what they wanted to keep callers glued; provoke listeners to take action; ace my interview (being part of a discussion expert panel), and be invited back.  Your role-playing and rehearsing taught me to anticipate questions the host and callers would likely ask me and respond accordingly. I’ve done a few interviews before, but knowing what to expect and how to handle the interview, made a significant difference.  I was more comfortable, confident and in control.

 

Your diligence and willingness to review my coverage with me and point out possible areas of improvement as well as you stressing the importance of me leveraging myself pre and post coverage was also welcomed.  As a result of employing your advice and techniques, I received several inquires and website hits.

 

Due to your help and the way I was perceived by the host and director, this past February, I was a repeat appearance on the Silverman Helps Show.  This time for an hour and as a solo guest! I enjoyed working with  you and would highly recommend you and your process to anyone considering radio or TV exposure, who needs to know what to do next about putting forth a good image, conveying their essential marketing message and making the most of their media coverage (whether they’ve already been in print, radio or TV, or not).  Thank you for all your help, and I look forward to working with you again.” – Steven E. Silverberg, CA CFE, Partner, FLUSS SILVERBERG LLP INVESTIGATIVE ACCOUNTANTS INC.

 

‘Press Release Would Have Been an Ad in Disguise without You’ - “Janette I want to thank you for a job well done. I was very pleased with your commitment and caring to reviewing and revising the press release I was writing and positioning.  You discovered all my errors and corrected them in order to get it published in several newspapers – so I could get across my ideas better and make it more succinct and marketable.  Without your help my press release would have been an ad in disguise and never made it to print.  Nor would it have be widely received the media and people it was targeted to.” – David Fluss, CA, CMC, CFP, CPA (Illinois), CFE, Partner, FLUSS SILVERBERG LLP INVESTIGATIVE ACOUNTANTS INC.

 

‘A No-brainer for the Cash-Starved Business Owner’ – “Janette you are a true expert. Using your marketing/PR tips for creating our press release, media kit and media strategy, we have been on TV more than 6 times and have had literally dozens of media stories written about Karbon and Warrior Custom Golf the sponsors of our golf tour.  Thanks so much.” – Jonathan Weaver, President, Peak Performers International

 

‘Extra Spin & Creativity Gets Me Media Coverage’ - “I only have one word to say WOW……. the extra creativity and spin you put into my press release, is spectacular!!!!!  I would never have scored the media coverage I did without you! I am glad to know the best marketing/PR person, coach and consultant in the land!!!!” – Edward A. Fine, Entertainer, Creator and Host of Amazing Edwardo’s Cabaret Theatre

 

‘Newspaper Article Works for My Company’ - “Dear Janette, thank you for your informed and constructive comments about my public relations newspaper article. You’ve given me lots of ideas for making it work for my company.”  – Andrea Percy, Creative Director, Cooperstudio

 

‘Psyched and On Track’ – “Janette is great. She really got me psyched and helped me to see the big picture.  I had an idea of what I wanted to do, but needed help and guidance getting started and getting ready to run my own organization. She helped set me on the right track and gave some fabulous suggestions – and I’m happy to report that my business is steadily attracting more attention and attendance.”  – Leah Paikowsky, Founder, Let’s Get Together in TO

 

‘Prepared to Promote’ - “Thank you, Janette. I was most impressed with your work. You provided us with some very good ideas for promotional products and gifts and told us where we could get them at the best possible prices – and also came up with some really catchy slogans. You came to our coaching session well prepared and your follow up session notes were also done extremely well.”  – Mark Toren, Director, Altura Search Partners

 

‘Press Release Training Leads to Regular Featured Columns’ – “Dear Janette, thank you so much for your help with teaching me how to write my press release. I really appreciated it so much and wanted to share with you my first PR articles published in one of the Arabic news papers in Brampton. They liked my way of writing so much that they asked me for one article every month. I now have my own column and wish to translate it and send it to an English publication as well. Again thanks for all your marketing/PR support and guidance.  It has helped me develop my business and discover my way here in Canada. GOD Bless you richly.” Rose Ghattas, President, Art-in-Motion

 

‘Creative & Professional Approach to My Marketing Needs’ – “I first met Janette at a networking group and was impressed right away by her all round knowledge of all aspects of Marketing. I embarked upon a private consultation/coaching with her for the purpose of building my profile that I could use to obtain Speaking engagements.

 

During the process I was amazed at the range of topics we discovered starting with finding me a “brand”, image, complimentary tag line and infomercial. We also discussed tips on writing meaningful articles and newsletters which I’ve incorporated into my monthly E-zine with positive client comments.  Janette also provided me with image consulting, presentation guidelines for the written and spoken word to improve my presentations; use of websites and e-mails…the list goes on…

 

I was delighted also to receive a recording of our sessions so that I can continue to reference all the areas we covered.

 

I have a professional Speaker’s Kit and list of prepared speaking topics that will help me obtain speaking engagements outside and inside the office as well as ideas on planned draws, contests and ‘promotional incentives’, such “For the Love of Finance”, my dinner theater outing for 2 on Valentine’s Day for referral business. I also have a complete schedule of captivating newsletter issues that will help keep my clients through these difficult economic times.

 

I feel well prepared and confident in the year ahead and have already begun seeing the results.

 

If you are looking for a creative but professional approach to your marketing/PR needs I believe Janette can encourage you with your goals, set you apart and put you on the path of success.”  – Linda Shaw, Certified Financial Planner, York Financial Group

 

‘Walked Away from Your Coaching with the Skills to Take My Business to the Next Level’ – “Janette I want to thank you for helping me at a time when I was in need of taking my practice to the next level.  I came to you without the necessary marketing tools and by the end of our tailor made sessions, I walked away with business cards, a logo, strong marketing message, completed website and brochure and the skills to market my practice.  I feel that I have taken a step toward a professional image, which is exactly what I wanted.  People look at my business card and say “I like your card, it is eye catching.”    Yvonne Osondu, Principal Reflexology, Shiatsu and Yoga Practitioner, Reflexology & Shiatsu Service of Toronto

Group Coaching (Workshops, Webinars, Etc.) -

 

“Your presentation was great” – Cheryl Geness, Geness Inc.

“It was well organized, clear, concise and full of useful information” – Linda 
Kolyn, The Law Office of Linda Kolyn

 

“It taught me how to get my message out there” – James Bennett, J.E.B. 
Solutions

 

“Your workshop taught me how to market my uniqueness” – Olga Gill, Olga Gill Research Services

“It helped me to understand PR, and gave me a strong foundation for how to 
deal with the media, the step by step process of how to write a press release and media kit and how to develop an angle that could be converted into sellable news” – General sentiments stated by several participants

 

“You are a marketing/PR expert worth hiring… This was time well-spent.  It made me realize how much is involved in writing PR materials and implementing a PR strategy and how I should have been doing it to promote my business all along.”  – Jonathan Weaver, Peak Performance International

 

”Very beneficial presentation to get me going on my press release” – Marilyn Cox, Foxword Processing

 

”Janette, you are the Princess of marketing and PR!” - John Flanagan, International Network Professionals

 

“I attended a seminar presented by Janette Burke at the Learning Annex.  She introduced the concept of Public Relations as a cost effective alternative to advertising. She gave the information in a clear, concise and easy to understand manner. Her knowledge of PR and marketing is impressive.

 

I would like to also acknowledge the contribution Janette made when she met me for coaching. Her advice on planning my promotional effort is easy to follow and definitely worth putting into action in my business.”  – Ivan Koval, President, Reliable Connections.Com

 

“Janette thanks for the great presentation on press releases.  It has helped a lot!   Four days after attending your workshop, I used your information to create a press release for an arts festival (Arts Society of King) of which I’m on the volunteer committee.  The King Weekly printed my press release word for word in their next issue!  Of course, imagine using this for your business!  That is my plan, after my return from vacation later this month.” – Brenda Vallette, Creative Memories Consultant, Creative Memories

 

”Great info… You have much to offer. Keep going!” – Kim-Marie Redman, PhD©, MTLT, MNLP, MCHCt, Visionary & Founder, CREATRIX Transformational Solutions

 

“Thanks Janette!  You did an awesome job. Your extensive marketing/PR knowledge really showed.  The message came through that I have a newsworthy story to tell and sell.” – Kim Leitch, President, Virtually Unlimited

 

“Great content that I can really use to write press releases and articles and promote my business.” – Sheri Andrunyk, Empowerment Coach, Keynote Speaker, Workshop Facilitator, President of Sales for Aloette Cosmetics, Women for Women TM

“Janette, I totally enjoyed your ‘What the Media Wants to See in Your Press Release’ workshop and learned a great deal. It was very motivating and detailed!” – Brenda Ernst, Canadian Representative, On The Nose Reading Glasses

 

“Janette, your workshop was excellent.  You explain PR in a way that makes it seem doable and not intimidating.”  - Debbie Abdool, President, DASA Consulting

 

“Janette, I loved your presentation. It was up to the point and loaded with useful information that I can easily apply to getting publicity and growing my business.”  – Marie Croswell, Founder, C & H Virtual Office Solutions

 

“Janette, your teaching style is to the point. You are energetic and so real. In just 2 days I learned so much about marketing, publicizing and promoting my business from you than I have at other courses/workshops CD’s or books.  You opened up a different perspective, in such a positive way.”  – Elana Espinoza, Co-Founder, The Little Laser Clinic

 

“Thank you so much Janette. You are definitely knowledgeable and generous with your knowledge and feedback.  I really appreciated the way you capture and think marketing ideas and concepts through – and then present them in a quick, precise, witty and easy to understand manner. You’re very surgical and comprehensive in your approach to dissecting every marketing/PR problem.”  – Cheryl Garuda, President, 101 Reasons to Celebrate Event Planning

 

“Janette I want to thank you for your help in making the Friday event so successful. You did an excellent job of the emceeing the event.” – Max Haroon, Founder, SIP Group

To view additional examples of my work and testimonials, please visit www.primetimepr.ca/success stories