Build Your Brand

Whether you’ve already done business together or not, everyone you come in contact with will form an opinion about you and your company.  Learning to manage your reputation so that the opinion others have of you is positive, is therefore crucial to your business success and is also what creates your brand. Contrary to popular [...]

“Have Me at Hello – Three Top Strategies for Networking Brand You”…

“You had me at hello”.  Remember those famous words from the movie Jerry McGuire?  They let Tom Cruise know that Rene Zellweger’s character was hooked from that point and that he didn’t need to say anything further. When in networking situations, many small business owners leave their potential prospects and referral sources with a slightly [...]

Why Brand Building is an Essential Part of Your Marketing/PR

Whether you’ve already done business together or not, everyone you come in contact with form an opinion about you and your company.  Learning to manage your reputation so that the opinion others have of you is positive, is therefore crucial to your business success and is what creates a brand.   Contrary to popular belief, [...]