Mensch Life TV: Marketing Plans – Your Road Map to Business Success, Jan. 5, 2010
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January 5, 2010
Archive | Marketing
Writing an Online Press Release
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Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media.
What’s the difference? Keyword-optimization – meaning the content of the press release should include relevant keywords relating to the business or product [...]
Tell Me About It! – Why Testimonials Enhance Your Marketing/PR
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You may not realize it, but every day you come in contact with someone who can promote your business – for free. All you have to do is tell them a story about your experience with their product or service, and they’ll be happy to relay it to others in the form of a testimonial. [...]
“Have Me at Hello – Three Top Strategies for Networking Brand You”…
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“You had me at hello”. Remember those famous words from the movie Jerry McGuire? They let Tom Cruise know that Rene Zellweger’s character was hooked from that point and that he didn’t need to say anything further. When in networking situations, many small business owners leave their potential prospects and referral sources with a slightly [...]
More MONSTROUS Small Business Marketing Mistakes and How to Avoid Making Them
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Here are a few more MONSTROUS marketing mistakes to identify and avoid making in order to increase your productivity:
Over-Preparing and Doing Nothing
The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet there’s a point at which we are so busy preparing, organizing, and [...]
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