Archive | Marketing

16 February 2010 ~ 0 Comments

Mensch Life TV: Marketing Plans – Your Road Map to Business Success, Jan. 5, 2010

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January 5, 2010

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14 January 2010 ~ 0 Comments

Writing an Online Press Release

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Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media.
What’s the difference? Keyword-optimization – meaning the content of the press release should include relevant keywords relating to the business or product [...]

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14 January 2010 ~ 0 Comments

Tell Me About It! – Why Testimonials Enhance Your Marketing/PR

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You may not realize it, but every day you come in contact with someone who can promote your business – for free. All you have to do is tell them a story about your experience with their product or service, and they’ll be happy to relay it to others in the form of a testimonial. [...]

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