Mensch Life TV: Marketing Plans – Your Road Map to Business Success, Jan. 5, 2010
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January 5, 2010
Archive | Marketing
Writing an Online Press Release
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Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media.
What’s the difference? Keyword-optimization – meaning the content of the press release should include relevant keywords relating to the business or product [...]
Tell Me About It! – Why Testimonials Enhance Your Marketing/PR
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You may not realize it, but every day you come in contact with someone who can promote your business – for free. All you have to do is tell them a story about your experience with their product or service, and they’ll be happy to relay it to others in the form of a testimonial. [...]
“Have Me at Hello – Three Top Strategies for Networking Brand You”…
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“You had me at hello”. Remember those famous words from the movie Jerry McGuire? They let Tom Cruise know that Rene Zellweger’s character was hooked from that point and that he didn’t need to say anything further. When in networking situations, many small business owners leave their potential prospects and referral sources with a slightly [...]
More MONSTROUS Small Business Marketing Mistakes and How to Avoid Making Them
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Here are a few more MONSTROUS marketing mistakes to identify and avoid making in order to increase your productivity:
Over-Preparing and Doing Nothing
The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet there’s a point at which we are so busy preparing, organizing, and [...]
Looking for the Right Moves
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Here’s the process I recommend to find a marketing/PR coach who suits your business:
First, ask around. See if anyone you know can make a recommendation. Keep in mind that few PR coaches call themselves such and that few make a full-time job of it.
Look for a coach who knows the ropes. If not a marketing [...]
Go Pro With Your Marketing/PR
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Would you play on a professional sports team without a coach? Not likely.
Every professional team in the world has a coaching staff because coaches help bring success to the business of professional sports.
Looking for every tool they can find to coax maximum performance from the talent, owners and managers don’t leave the pursuit of winning [...]
MONSTROUS Small Business Marketing Mistakes and How to Avoid Making Them
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If you want to increase your profit potential, you must be able to identify and avoid making these MONSTROUS marketing mistakes:
Sinking a Fortune into an Unproven Product
Is your business concept based on a hunch or solid market research? Entrepreneurs often romanticize their products or services before determining whether there’s a real market for them, then [...]
5 Ways to Create a Profitable Image
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Recently, I happened to catch part of an E! Entertainment program called something like, “The 25 Hottest Red Carpet Stars.” It showed some of the most beautiful women in the world as they counted down to number one. Uma Thurman, Selma Hayek, Nicole Kidman – all of the “usual suspects” were there. The youngest was [...]
Understanding The Marketing Process & Jumpstarting Your Marketing Program
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Advertising… Marketing…. Sales…Promotions… What’s the difference, I’m often asked?
Here’s how I explain it:
Suppose the circus is coming to town and you put a sign saying “Circus Coming to the Fairgrounds this Saturday”, that’s adverting.
Suppose you put that same sign on an elephant’s back and parade him around town, that’s promotion.
Now suppose the elephant walks through [...]
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