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“You had me at hello”. Remember those famous words from the movie Jerry McGuire? They let Tom Cruise know that Rene Zellweger’s character was hooked from that point and that he didn’t need to say anything further. When in networking situations, many small business owners leave their potential prospects and referral sources with a slightly [...]
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Here are a few more MONSTROUS marketing mistakes to identify and avoid making in order to increase your productivity:
Over-Preparing and Doing Nothing
The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet there’s a point at which we are so busy preparing, organizing, and [...]
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Here’s the process I recommend to find a marketing/PR coach who suits your business:
First, ask around. See if anyone you know can make a recommendation. Keep in mind that few PR coaches call themselves such and that few make a full-time job of it.
Look for a coach who knows the ropes. If not a marketing [...]
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