Archive | Online Marketing

14 January 2010 ~ 0 Comments

Writing an Online Press Release

Share Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media. What’s the difference? Keyword-optimization – meaning the content of the press release should include relevant keywords relating to the business or […]

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14 January 2010 ~ 0 Comments

Promoting Yourself Online

Share Suppose for a moment that you’re at the Jay’s game munching on a bag of dry roasted peanuts. You drop a second handful in your mouth when suddenly that familiar red and white logo appears on the big screen promoting an ice-cold bottle of Coca-Cola – just as the salt begins to settle on […]

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