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	<title>Your Marketing Magnet &#187; Public Relations</title>
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	<description>All the marketing support you need to lead and succeed in your market place!</description>
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		<title>Writing an Online Press Release</title>
		<link>http://yourmarketingmagnet.com/writing-an-online-press-release/</link>
		<comments>http://yourmarketingmagnet.com/writing-an-online-press-release/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:20:56 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[press release]]></category>

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Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media.
 What’s the difference? Keyword-optimization &#8211; meaning the content of the press release should include relevant keywords relating to the business or product [...]]]></description>
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		<title>Coming-up with Profitable PR Ideas</title>
		<link>http://yourmarketingmagnet.com/coming-up-with-profitable-pr-ideas/</link>
		<comments>http://yourmarketingmagnet.com/coming-up-with-profitable-pr-ideas/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:19:01 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[pr]]></category>

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You’re anxious to see your name in print, and to appear on radio and television. But before you put your publicity plan in motion or pick-up the phone and pitch an editor, broadcaster or producer, you should know a few more things about the PR process.
 
Doing your homework, understanding the basics and thinking creatively, is [...]]]></description>
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		<title>“Selecting the Right PR Agency or Freelancer for Your Business” Part 2 of 4</title>
		<link>http://yourmarketingmagnet.com/%e2%80%9cselecting-the-right-pr-agency-or-freelancer-for-your-business%e2%80%9d-part-2-of-4/</link>
		<comments>http://yourmarketingmagnet.com/%e2%80%9cselecting-the-right-pr-agency-or-freelancer-for-your-business%e2%80%9d-part-2-of-4/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:18:17 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[pr]]></category>

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		<description><![CDATA[
			
				
			
		
Last issue we gave you some pointers on how to solve the “should I be doing my own PR work” or “hire a PR Professional to do it for me” dilemma.  This issue we’re going one step further and providing you with more useful tips on how to go about selecting the right PR agency [...]]]></description>
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		<title>Go Pro With Your Marketing/PR</title>
		<link>http://yourmarketingmagnet.com/go-pro-with-your-marketingpr/</link>
		<comments>http://yourmarketingmagnet.com/go-pro-with-your-marketingpr/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:54:46 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=364</guid>
		<description><![CDATA[
			
				
			
		
Would you play on a professional sports team without a coach? Not likely.
Every professional team in the world has a coaching staff because coaches help bring success to the business of professional sports.
Looking for every tool they can find to coax maximum performance from the talent, owners and managers don&#8217;t leave the pursuit of winning [...]]]></description>
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