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Hope you’re enjoying your summer and using this downtime to reflect on the marketing/PR advice I’ve shared with you to date with the intent of helping you expand your business. In order to serve you better, along with fresh and exciting 1:1 and group coaching packages, I’m taking a brief hiatus to work on producing enhanced [...]
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You may be thinking that newsletters are passé, a waste of your time to produce or that no-one reads them anymore. Nothing could be further from the truth – especially if you’re looking to nurture existing leads, strengthen relationships with current customers, increase your online presence, keep your company at the top of your prospects’ [...]
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Summer is finally here! And with Canada Day and July 4th upon us, there’s no better way to showcase your business, strengthen and build lasting relationships with new customers, as well as reward and thank old ones for their loyalty and patronage than by entertaining them with special events. Whether you host a BBQ, golf [...]
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How to Impress Your Audience While On Air
In part three of my four part series on radio promotion, I shared my top preparation secrets with you and promised your radio interview would run smoothly and be more successful than you ever imagined if you followed them. Now we’re going to discuss how to impress your [...]
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I’m assuming that you followed the advice I gave you in parts 1 and 2 of my four part series on radio marketing and promotion, made a pitch and have now landed yourself a spot on a top radio talk show. You’re going to be a guest. And you’re more nervous than ever, right? Well, [...]
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Last issue, in the first of my four part series on making PR waves, I highlighted eight very good reasons why radio exposure should be an inherent part of your marketing/publicity plans and promised that I’d next share my tips for how to land yourself a spot on a radio talk show.
But before I do, [...]
[ September 5, 2010; 9:13 am; 9:13 am; ] Most people just do it – without even realizing that it is a leisure activity that has become a natural part of their lives – right up there with brushing your teeth and walking down the street. What am I talking about? Listening to the radio and the impact it has over consumer spending – [...]
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Welcome to the third and final instalment of my Three C’s to E-business Success. In the previous two issues we looked at what draws potential buyers (as well as the media) to your site and also focused on what it takes to successfully market your company online. In addition, we reviewed some of the ways [...]
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Last week I began to reveal the three C’s of E-Business Success with you and share some of my secrets (both in my article and video) on what you can do to draw potential buyers (as well as the media) to your website. Whether you already have a site (and are looking to improve it), [...]
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