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	<title>Your Marketing Magnet</title>
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	<link>http://yourmarketingmagnet.com</link>
	<description>All the marketing support you need to lead and succeed in your market place!</description>
	<lastBuildDate>Fri, 03 Sep 2010 19:02:25 +0000</lastBuildDate>
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		<title>The Magnetic Marketing Moment &amp; Liquid Lunch Guest Line-Up for this Monday, August 16th, 12-2pm!</title>
		<link>http://yourmarketingmagnet.com/the-magnetic-marketing-moment-liquid-lunch-guest-line-up-for-this-monday-august-16th-12-2pm/</link>
		<comments>http://yourmarketingmagnet.com/the-magnetic-marketing-moment-liquid-lunch-guest-line-up-for-this-monday-august-16th-12-2pm/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 17:44:48 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Liquid Lunch]]></category>
		<category><![CDATA[are your customer real]]></category>
		<category><![CDATA[magnetic marketing moment]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1531</guid>
		<description><![CDATA[
			
				
			
		
Are your customers real or merely a collection of data? Good marketing comes from turning theory into reality. It&#8217;s one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head and make them resonate with you?? So this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Note From!</title>
		<link>http://yourmarketingmagnet.com/a-note-from/</link>
		<comments>http://yourmarketingmagnet.com/a-note-from/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:40:54 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Notes from Janette]]></category>
		<category><![CDATA[Today's Foolproof Marketing Hints]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1524</guid>
		<description><![CDATA[
			
				
			
		
Hope you&#8217;re enjoying your summer and using this downtime to reflect on the marketing/PR advice I&#8217;ve shared with you to date with the intent of helping you expand your business. In order to serve you better, along with fresh and exciting 1:1 and group coaching packages, I&#8217;m taking a brief hiatus to work on producing enhanced [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Produce a Newsletter &#8211; Part 2 &#8211; Get more subscribers opening and reading your emails!</title>
		<link>http://yourmarketingmagnet.com/produce-a-newsletter-part-2-get-more-subscribers-opening-and-reading-your-emails/</link>
		<comments>http://yourmarketingmagnet.com/produce-a-newsletter-part-2-get-more-subscribers-opening-and-reading-your-emails/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 11:50:17 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[expand your subscriber list]]></category>
		<category><![CDATA[generate a better response]]></category>
		<category><![CDATA[how to make your email marketing efforts work better for you]]></category>
		<category><![CDATA[Janette's top 10 suggestions for how to get more subscribers opening & reading your newsletters Blog facebook LinkedIn & Twitter posts sales letters special announcements and other email campa]]></category>
		<category><![CDATA[pouring your heart & soul into creating your newsletter Blog sales letters special announcements facebook LinkedIn & Twitters posts and other email campaigns and hitting the "send" button only]]></category>
		<category><![CDATA[save your launch and get your targets to stop ingoing your emails]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1506</guid>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Produce a Newsletter &#8211; Part 1</title>
		<link>http://yourmarketingmagnet.com/product-a-newsletter-part-1/</link>
		<comments>http://yourmarketingmagnet.com/product-a-newsletter-part-1/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 13:58:08 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[Company newsletters aren't dead yet]]></category>
		<category><![CDATA[Do something more to keep your name in front of your clients by sending a newsletter]]></category>
		<category><![CDATA[increase your online presence]]></category>
		<category><![CDATA[keep your company at the top of your prospects minds and don’t have a good reason to call - try developing a newsletter or Blog!]]></category>
		<category><![CDATA[looking to nurture existing leads]]></category>
		<category><![CDATA[strengthen relationships with current customers]]></category>
		<category><![CDATA[what to do if you don’t know what to put into your publication or how to get your audience to read it]]></category>
		<category><![CDATA[what to do if you’re in doubt and fear that sending your newsletter to your customers and prospects will somehow make you seem too pushy or desperate for business]]></category>
		<category><![CDATA[what to do if you’re not sure how long your newsletter should be or how often to publish it]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1498</guid>
		<description><![CDATA[
			
				
			
		
You may be thinking that newsletters are passé, a waste of your time to produce or that no-one reads them anymore. Nothing could be further from the truth &#8211; especially if you&#8217;re looking to nurture existing leads, strengthen relationships with current customers, increase your online presence, keep your company at the top of your prospects&#8217; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep Your Customers Entertained!</title>
		<link>http://yourmarketingmagnet.com/keep-your-customers-entertained/</link>
		<comments>http://yourmarketingmagnet.com/keep-your-customers-entertained/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 13:37:05 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[base your special event on a clever theme or gimmick]]></category>
		<category><![CDATA[follow Janette's special event-planning tips]]></category>
		<category><![CDATA[how to draw bigger crowds & make your event more exciting and profitable]]></category>
		<category><![CDATA[how to plan amazing special events that lure tons of attendees & the media]]></category>
		<category><![CDATA[if entertaining your clients has become a chore and your events are a snore]]></category>
		<category><![CDATA[important facts to consider when planning your next event]]></category>
		<category><![CDATA[Special events - a prime marketing/PR and promotional tool]]></category>
		<category><![CDATA[strengthen and build lasting relationships with new customers as well as reward and thank old ones for their loyalty and patronage than by entertaining them with special events]]></category>
		<category><![CDATA[there’s no better way to showcase your business]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1490</guid>
		<description><![CDATA[
			
				
			
		
Summer is finally here!  And with Canada Day and July 4th upon us, there&#8217;s no better way to showcase your business, strengthen and build lasting relationships with new customers, as well as reward and thank old ones for their loyalty and patronage than by entertaining them with special events.  Whether you host a BBQ, golf [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Making PR Waves! &#8211; Part 4</title>
		<link>http://yourmarketingmagnet.com/making-pr-waves-part-4/</link>
		<comments>http://yourmarketingmagnet.com/making-pr-waves-part-4/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 18:38:58 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[a highly desired radio show guest]]></category>
		<category><![CDATA[don't make a sales pitch while being interviewed on radio]]></category>
		<category><![CDATA[how to deal with unexpected comments & callers so you don't blow your radio interview]]></category>
		<category><![CDATA[how to handle your radio interviews like a pro - even if there are unexpected surprises]]></category>
		<category><![CDATA[How to impress hosts and your audience while on air]]></category>
		<category><![CDATA[how to make a lasting impression & yourself]]></category>
		<category><![CDATA[my best-kept publicity tips & tricks]]></category>
		<category><![CDATA[techniques to employ during your radio interview]]></category>
		<category><![CDATA[what to & not to say in your radio interviews]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1474</guid>
		<description><![CDATA[
			
				
			
		
How to Impress Your Audience While On Air
In part three of my four part series on radio promotion, I shared my top preparation secrets with you and promised your radio interview would run smoothly and be more successful than you ever imagined if you followed them.  Now we’re going to discuss how to impress your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making PR Waves! &#8211; Part 3</title>
		<link>http://yourmarketingmagnet.com/making-pr-waves-part-3/</link>
		<comments>http://yourmarketingmagnet.com/making-pr-waves-part-3/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 17:29:14 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[How to prepare for and ace your media interview]]></category>
		<category><![CDATA[make your radio and media interviews run more smoothly]]></category>
		<category><![CDATA[what to do before you appear on a radio or TV show]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1460</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;m assuming that you followed the advice I gave you in parts 1 and 2 of my four part series on radio marketing and promotion, made a pitch and have now landed yourself a spot on a top radio talk show.  You&#8217;re going to be a guest.  And you&#8217;re more nervous than ever, right?  Well, [...]]]></description>
		<wfw:commentRss>http://yourmarketingmagnet.com/making-pr-waves-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making PR Waves! &#8211; Part 2</title>
		<link>http://yourmarketingmagnet.com/making-pr-waves-part-2/</link>
		<comments>http://yourmarketingmagnet.com/making-pr-waves-part-2/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:57:39 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[follow my guidelines to land yourself a radio interview]]></category>
		<category><![CDATA[How to pitch broadcasters with your story & land guest radio spots]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1454</guid>
		<description><![CDATA[
			
				
			
		
Last issue, in the first of my four part series on making PR waves, I highlighted eight very good reasons why radio exposure should be an inherent part of your marketing/publicity plans and promised that I&#8217;d next share my tips for how to land yourself a spot on a radio talk show.
But before I do, [...]]]></description>
		<wfw:commentRss>http://yourmarketingmagnet.com/making-pr-waves-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Three C&#8217;s of E-Business Success &#8211; Part 3 &#8211; Exploring more Ways to Profit Online &amp; Drive Traffic to Your Site</title>
		<link>http://yourmarketingmagnet.com/the-three-cs-of-e-business-success-part-3-exploring-more-ways-to-profit-online-drive-traffic-to-your-site/</link>
		<comments>http://yourmarketingmagnet.com/the-three-cs-of-e-business-success-part-3-exploring-more-ways-to-profit-online-drive-traffic-to-your-site/#comments</comments>
		<pubDate>Fri, 28 May 2010 16:38:54 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[continually add new content to your site]]></category>
		<category><![CDATA[get yourself listed with search engines]]></category>
		<category><![CDATA[give your prospects sufficient reason to log onto your site & stay there]]></category>
		<category><![CDATA[go the extra mile to ensure those you want to visit your site do]]></category>
		<category><![CDATA[make your website stick]]></category>
		<category><![CDATA[More ways to profit online]]></category>
		<category><![CDATA[participate in online discussion groups]]></category>
		<category><![CDATA[print your website address on everything]]></category>
		<category><![CDATA[successful website owners spend 70% of their marketing budget on media outside of the Web]]></category>
		<category><![CDATA[use your signature file to promote your website]]></category>
		<category><![CDATA[what you must do if you want to put your website to work promoting your business and profit online too]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1425</guid>
		<description><![CDATA[
			
				
			
		
Welcome to the third and final instalment of my Three C’s to E-business Success. In the previous two issues we looked at what draws potential buyers (as well as the media) to your site and also focused on what it takes to successfully market your company online.  In addition, we reviewed some of the ways [...]]]></description>
		<wfw:commentRss>http://yourmarketingmagnet.com/the-three-cs-of-e-business-success-part-3-exploring-more-ways-to-profit-online-drive-traffic-to-your-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Three C&#8217;s of E-Business Success &#8211; Part 2 on Designing a User &amp; Media Friendly Website</title>
		<link>http://yourmarketingmagnet.com/the-three-cs-of-e-business-success-part-2-on-designing-a-user-media-friendly-website/</link>
		<comments>http://yourmarketingmagnet.com/the-three-cs-of-e-business-success-part-2-on-designing-a-user-media-friendly-website/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:27:10 +0000</pubDate>
		<dc:creator>janetteburke</dc:creator>
				<category><![CDATA[Today's Foolproof Marketing Hints]]></category>
		<category><![CDATA[article/white paper library]]></category>
		<category><![CDATA[company background & history]]></category>
		<category><![CDATA[essential site sections]]></category>
		<category><![CDATA[financial information]]></category>
		<category><![CDATA[how to avoid website speed traps]]></category>
		<category><![CDATA[keep website components]]></category>
		<category><![CDATA[location/facility information]]></category>
		<category><![CDATA[More on what it takes to successfully market your business online & establish a user and media friendly site]]></category>
		<category><![CDATA[press release archive]]></category>
		<category><![CDATA[tools & content for your website]]></category>
		<category><![CDATA[trade show list]]></category>
		<category><![CDATA[virtual press or newsroom]]></category>
		<category><![CDATA[what should be on your website]]></category>

		<guid isPermaLink="false">http://yourmarketingmagnet.com/?p=1414</guid>
		<description><![CDATA[
			
				
			
		
Last week I began to reveal the three C’s of E-Business Success with you and share some of my secrets (both in my article and video) on what you can do to draw potential buyers (as well as the media) to your website.  Whether you already have a site (and are looking to improve it), [...]]]></description>
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		<slash:comments>0</slash:comments>
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