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Classic Marketing & Business Books Worth Reading
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Get More Referrals Now by Bill Cates |
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) by Sir Richard Branson & Jurgen Wolff |
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Speak and Grow Rich Revised and Updated by Dottie Walters If you’re serious about going from free to fee this book is for you. |
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Rich Dad, Poor Dad by Robert T. Kiyosaki
This should be every entrepreneur’s first read. |
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Guerilla Marketing by Jay Conrad Levinson: Secrets for Making Big Profits for your Small Business (Houghton Mifflin) |
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How to Win Customers and Keep Them for Life by Michael Le Boeuf: An action-ready blueprint for achieving the winner’s edge (Berkeley) |
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout: How to be seen and heard in the overcrowded marketplace (McGraw Hill) |
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The Fall of Advertising and The Rise of PR by Al Ries and Laura Ries |
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The 22 Immutable Laws of Branding by Al Ries and Laura Ries: How to build a product or service into a world-class brand (Harper Collins) |
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1001 advertising tips – Ideas and Strategies from the World’s Greatest Campaigns by Dupont (Transcontinental Books) |
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Copywriting Business by Steve Slaunwhite, Self-Counsel Press, Small Business Series) |
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