The Magnetic Marketing/PR Process

Big or small… emerging or established… in good and  especially in tough economic times… if you wish to remain top of mind with your prospects, spread the word about your products and services and turn a profit, you must constantly market, publicize and promote  your business.  In fact, good buzz is what distinguishes a business that merely exists from one that everyone wants to work with and buy from.

But if you lack time, resources and marketing/PR know-how… Can’t afford to hire a marketing/PR firm to do the job for you… Refuse to pay their fees (ranging from $3,500 a month for a minimum of 6 months for smaller/boutique firms and freelancers to $6,500 plus per month for a minimum of 12 months for larger agencies)… Or already have and were disappointed with the results…

Believe the only other way to reach your goals and make your business soar is to either sink a fortune into paid-adverting or continuously invest in ‘one-size-fits-all’ marketing/PR books, CD’s and workshops you likely won’t remember, much less ever apply on your own, I present you with a far more viable option…“The Magnetic Marketing/PR Process TM” (TMMPP) – my customized, 1:1 and group, get-results-now, marketing/PR coaching, consulting & training system!

Combining my years of industry experience with personalized service, TMMPP uniquely and completely integrates over 17 high-impact marketing topics, functions and programs to teach you everything you need to know about sustainable, do-it-yourself publicity and promotion.

Get the agency feeling without the agency price as you effectively, efficiently and affordably learn to:

  • Take control of your own marketing & promotion
  • Execute customized (not ‘cookie cut’) marketing/PR campaigns that are appropriate for you and your business
  • Significantly reduce the amount of time & money you spend on publicity and promotion – typically by 1/10th the cost of paid advertising
  • Tell & sell your story
  • Properly leverage what you have to offer
  • Effortlessly attract as opposed to chase customers
  • Build a loyal following of satisfied patrons who sing your praises & refer you more business
  • Position yourself as a credible expert in your field
  • Extend your outreach
  • Enhance your brand, promise & image
  • Dramatically increase your  chances for media, online & face-to-face exposure
  • Place your name, products & services in the spotlight
  • Improve your sales, closing, conversion & distribution ratios
  • Expand & elevate your business

… And achieve many more measurable results!

Hi! I’m Janette Burke, ‘Your Marketing Magnet’… a.k.a. your MARKETING Mentor… Advisor… Guide… Networker… Enthusiast…and Teacher!

As the Founding Publicist of Prime Time PR (www.primetimepr.ca) and Former Editor of PRtalk (Canada’s only online marketing/PR magazine that I created to help small business owners understand the differences between PR and advertising and effectively use the principles of PR to grow their businesses) turned marketing/PR coach, consultant, trainer, speaker, columnist and TV Personality, I’ve devoted over 16 years to perfecting my craft.

Working independently, on-contract with esteemed colleagues and along-side members of my own team, I’ve helped many small business owners, entrepreneurs, Fortune 500’s, pharmaceutical & cosmetic companies, retailers, malls, marketing directors, accountants, lawyers, dentists, cosmetic surgeons, chiropractors, naturopaths, psychotherapists, book authors, coaches, consultants, singles, adventure & dating clubs, hospitals, charities & non-for-profits, TV/radio hosts and even a few celebrities twinkle like the star they’re meant to be!  And I can do the same for you!!

So think of me as ‘Your Marketing Mama’ and come to me with all your marketing/PR needs – whether you’re about to open the business you’ve always dreamed of or trying to take it up a notch; on the verge of unleashing your expertise, product or service; finally writing that book you’ve always wanted or simply looking for:

  • Some inspiration & input
  • Fresh & environmentally sound marketing concepts
  • To write a marketing plan or business proposal
  • Establish your brand, logo & marketing message
  • Develop compelling copy for your website, brochures, articles, ads, flyers, newsletters, E-zine, Blog & other promotional materials
  • Network in the right circles
  • Incorporate online marketing strategies & Social Media into your marketing mix
  • Deliver memorable infomercials & speeches
  • Launch a speaking or book tour
  • Obtain media coverage & ace your media interviews once you’re there
  • Forge strategic alliances
  • Utilize contests, draws & promotions to get your name out
  • Host phenomenal special events
  • Design a booth at a trade show
  • Or implement any other marketing initiative

Click here to view TMMPP’s Topic, Function & Program Summary – my complete gamut of marketing/PR coaching & consulting services!