TMMPP Topic, Function & Program Summary
Comprehensive Marketing Solutions At Your Fingertips!
What’s the missing ingredient in your marketing and communication mix? To give you a better indication of what you can expect to achieve for your time and investment, here’s a glimpse of the over 17, integrated, high impact marketing/PR topics, functions & programs TMMPP comprises that I break into digestible pieces and help you bring to life:
Market Strategy, Research & Targeting – Do you know where your business is going to? Do you like the things it is showing you?? From defining your ideal target market(s) & market niche, understanding your clients’ needs, wants & spending habits and knowing why you’re the only one who can fulfill them, I’ll work with you on writing & implementing your marketing/business game plan. I will also help you conduct your market research, complete your S. (strengths) W. (weakness) O. (opportunities) and T. (threats) analysis and much more – so you don’t jump into your business eyes wide shut, flying by the seat of your pants and making MONSTROUS marketing mistakes that will set you back!
Branding & Messaging – Do your customers recognize you as a key player in your industry & know why they need your products and services?? I’ll help you discern what you bring to the table; what makes your business unique & viable; how to resonate with your clients & position yourself as their ideal problem solver and how to put them at ease reiterating your promise & value proposition. I will also assist you in the construction of your identity, logo, tag line, business card, letterhead, platform & overall package – and help you articulate your vision, mission statement, core values, essential marketing message (story) and more!
Copywriting/Copyediting – Are your customers receiving your message? Do they clearly understand what you do & why they need you? Or do you just think they do?? I’ll work with you on writing, editing, designing & mapping-out your website, brochures, post-cards, proposals, letters, press release(s), media kit, client/sales kit, speaker’s kit, articles, flyers, infomercials and ads – so you can clearly communicate and deliver your message.
Websites – When was the last time you revised your website? When your clients visit it, do they find the information they’re looking for – enough to want to contact you and commit to a purchase? Or do they switch-off, wanting more?? I’ll work with you on updating your site or recreating it from scratch utilizing site creation applications such as Word Press & Type Pad – helping you devise your site plan, compose your content, choose images, graphics & banner ads, post videos & Blogs, use key words for optimal Search Engine Optimization, track visitors, build your data base, create CD’s and much more!
Blogs, E-zines, Newsletters & E-Mail Marketing - Need to capture your clients interest, build relationships and make them more loyal to you and your brand? From Blog posts and E-zines to newsletters, I’ll show you how to create user-friendly, quality and newsworthy E-blasts that will quickly build your mailing list and keep you in touch with your prospects.
Social Media - Are you on board with web 3.0 and 2.0 marketing technology? Did you know that six of 2009’s biggest stars were discovered on Social Media sites?? From setting-up your account, profile, fan page & pop-up ads, to adding friends & followers, posting updates, pictures, Blogs, articles, videos, E-movies, MP3’s, pod/webcasts, and other important news about your business activities, I’ll show you how to employ Web 3.0 and Web 2.0 technology – so you can by-pass traditional media, still get your message across, reach & text new demographics, drive more traffic to your website, rank yourself higher on Search Engines, network in the comfort of your own home or office and take your business by storm – without spending a dime!
Media Relations/Media Training - Fancy being featured in local, regional, national, ethnic, trade, University Alumni and International newspapers, magazines, journals, radio, Satellite radio, TV and Internet shows like these, but have no idea where to begin?
One tenth the cost of paid adverting, there’s no better means to build your credibility, position yourself as an expert in your field, convey your marketing message to qualified buyers and quickly boost your bottom line than trusting in the power of the media!
I earned thousands of dollars per month landing my clients tons of top local, ethnic, regional and international print, radio, TV, Satellite and Internet placements worth double, even triple that amount in the cost of advertising space and repeats, not to mention air-time dollars.
Click here to view an assortment of client excerpts.
Elliott Katz, author Being the Strong Man a Woman Wants – 45-minute interview on Breakfast Television; 30-minute interview on Rogers Daytime Barrie; 35-minute interview on A Channel London and 60-minute interview on Roger’s Dating 2001.
TheStar.com | GTA | the walk of the town: Toronto’s best trails
View Elliott Katz’s 45-minute interview with Jennifer Valentyne on Breakfast Television HERE
Newspaper Reviews of Being the Strong Man a Woman Wants
Example Press Release: Before:
York Region Toastmasters – 1-hour interview on Rogers Cable TV with Pam MacDonald
Dick Marty – 1-hour interview on ROB TV about corporate governance
David Cohen – Host of CKDO’s Small Business, Big Ideas Radio Show
There’s an art to getting editors, broadcasters and producers to notice you, run your stories and book you as a guest on their shows.
Applying my winning formula, from understanding how PR differs from advertising; the importance of being packaged; what the media want to see in your press releases & media kit; how to formulate your entire media strategy; frame captivating hooks, angles, story lines & publicity stunts; develop ‘get-noticed’ press materials (i.e. news release, media kit, tip sheet, etc.) that won’t end-up in the media’s trash; compile a targeted media contact list that marries & matches your needs against the media’s; pitch editors, broadcasters & producers with your story ideas; spot, time & monitor your exposure around industry trends, hot topics & tie-ins; fit a particular show’s mandate; structure, prepare & ace all your interviews; dress for the camera; deal with unexpected comments & questions from reporters and callers; stir-up controversy yet still be professional & entertaining (without seeming blatantly promotional or “all about you”) to how to properly leverage yourself pre & post-play, I’ll show you everything you need to know about setting-up your own publicity department and being your own publicist – so you too can score as much media attention as you can possibly handle!
Infomercials, Speaking Engagements & Tours – Does the thought of of speaking in public terrify you? Do you jam-pack your speeches & tend to ramble on?? Or do you grab your audience’s attention at Hello??? Sixty seconds or sixty-minutes, I’ll work with you on delivering exciting, upbeat & memorable infomercials, workshops, seminars and keynote speeches that put you in-front of ready-to-buy prospects – showing you how to utilize vocal variety, props & other speaking tricks that will enhance your speaking abilities and add impact to your presentations. I’ll also help you characterize your speaking style; inject humor & anecdotes to spruce-up your talks and concoct a list of speaking topics with proper speaker’s kit – so you can minimize your speaking time & effort; use your speaking engagements as prime promotional tools in which to derive qualified leads; increase revenue; get booked on associations’, organizations’, business groups, conferences’ & conventions’ roasters and even get picked-up by a speaking bureau!
Teleconferences, Webinars & Webcasts – Want to take your speaking and seminars to new heights? I’ll work with you on setting-up tele-classes, webinars and webcasts – so you can deliver your talks more readily.
Customer Service – How well do you treat your customers? From obtaining customer feed-back, follow-up and problem-solving to post-service care, repeat business & referral sources, I’ll share my top customer service secrets for showing your customers the courtesy and respect they deserve.
Book Tours & Publishing – Want to see your book on the best-sellers list? From developing your book’s concept, title, cover & manual; self-publishing vs. being published by a publishing house; how to build a loyal readership and get people talking about your book; to the editing process; finding a literary agent; securing government grants & loans; setting-up distribution channels; getting publicity & promotion and your book sold on Amazon.com as well as in bookstores like Chapters & Indigo, I’ll work with you on making your book a #1 seller.
Networking – How comfortable are you working a room? Are you suffering from networking fatigue or no longer convinced that networking can work for you? Bearing in mind that you only get one chance to make a first impression and no-one wants to be sold, from where & when to network, how to find your ideal targets and not waste time, I’ll help you prepare to attend a networking function; deliver your infomercial; educate as opposed to sell prospects about what you have to offer; connect with complimentary business associates and foster & maintain lasting connections. I’ll also observe and evaluate your performance and follow-up with a report – so you always make a powerful impression!
Customer Rewards, Incentives, Promotions & Gifts – Looking to stimulate sales and get your name out there? I’ll show you how to utilize promotions, cross-promotions, promotional products, customer incentives, contests, draws, product samples, prizes, giveaways, theatre & sporting tickets and other unique gift ideas (for the holidays and throughout the year), as well help you come-up with catchy slogans that will entice your clients and employees; show them your respect and appreciation; fit your budget; keep you top of mind and level out the playing field.
Image & Styling – What does your clothing say about you? Drawing upon my retail background, I’ll work with you on creating a profitable image – showing you everything from how to develop your own designer style file (exact to your skin tone, colouring & body type); shop your closet before you spend a fortune at the mall; integrate & accessorize your outfits to get multiple looks and apply my one-of-a-kind beauty, make-up, bargain-hunting, price-adjustment and dress-for-success secrets – so you’ll look like you just stepped off the red carpet and never pay full price again!
Ettiquette - Are your manners up to snuff? Like it or not, people judge you for who you are and the way your behave. Whether you’re a patron entertaining a few guests at the local pub or jet-setter off to meet an associate in Rome, from proper introductions & hand-shaking; cultural observances & mores to place settings; knowing which plate, glass & fork to use when; table topics & conversations; RSVP’s & thank-you cards, I’ll show you how to impress your clients in any setting.
Trade Shows – Is your investment in trade shows paying off? Are you attracting enough visitors?? Rental, table top, kiosk, portable or custom-made, from graphics, props, point of purchase materials, banners, singe, giveaways and staff, I’ll help you design, set-up, decorate and position your booth – so its inviting to show-goers. I’ll also help you (and your staff) ‘work the room,’ weed-out and follow-up on leads – so you generate all the qualified leads you can possibly handle!
Special Event Design & Management – How memorable are your events? From budget, venue, food, theme, décor, entertainment and everything else in between, I’ll show you how to plan and host phenomenal events in which to engage, thank and reward your most deserving clients, staff, patrons & suppliers without overspending – so you can relax, mingle & enjoy your own event and keep them talking!
Strategic Partnerships & Joint Ventures – Are you aligning yourself with the right people? I’ll show you how to forge strategic partnerships and win/win joint ventures – so you can build your business faster.
Crisis Management – Is your business in jeopardy? I’ll work with you on combating your crisis; swaying public opinion & perception; reversing damage and restoring your reputation – so your customer’s regain their faith and trust in you and your products or services.
Corporate Sponsorships & Investor Relations - Who’s backing you? I’ll work with you on producing presentations that woo & wow your ideal sponsor, investor or banker and provoke them to support your vision.
Telephone Conduct & Scripts – Want to warm-up your cold calls? I’ll show you how to overcome rejection & deal with objections when making cold and follow-up calls. I’ll also help you create phone scripts and voice-mail messages to ensure your calls are returned – so you can arrange more appointments, lunches, etc. and close more deals.
Testimonials - What are your clients saying about you? I’ll show you how to obtain and use written & recorded testimonials to build your track record.
Media Buys & Celebrity Endorsements – Do you know when and where to enhance your marketing with paid advertising? I’ll work with you on adding radio, TV & Internet commercials; billboards, banner, sandwich, bumper sticker, bus, bench, subway & movie ads to your marketing mix, as well as on approaching celebrities for endorsements.
Any other Marketing Topic You Wish to Discuss! – Don’t be shy… Because when it comes to great marketing & promotion, I’m never at a loss of ideas or words
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