Branding – The Key to Unleashing Your Greatness & Developing a Successful Business -
Learn the 3 core elements of branding & how to apply them in order to develop a thriving business.
A Beginners Guide to Social Media -
Learn the basics of Social Media from how to set-up your online presence with your facebook, Twitter, LinkedIn and Media accounts and “fan” pages to what to post, when, how, to how to interact with your “friends” in order to build your contact lists and generate more income for your business in the comfort of your own home or office. Plus a whole lot more!
How to Write Winning Proposals, Letters & Other Business Communications -
Learn the essentials of how to write a winning proposal, business letters for every occasion, emails, texts and more – so you know what to say to your prospects and close more sales!
What the Media Want to See in Your Press Release -
Discover the differences between PR & Advertising and explore the inside out of how the PR process works. Learn the best way to set-up your publicity department and go about executing your media strategy; how to become newsworthy and how to determine captivating angles, hooks and story lines that get press. You’ll also devise your own ready-to-use press release that matches your needs with the media’s and learn how to leverage your expertise to meet what editors and producers are looking for. Plus a whole lot more!
What the Media Want to See in Your Media Kit -
Learn what a media kit is & why you need one (or at least a designated section on your website); what must go into your media kit to peak the media’s interest, how to approach the media & pitch your story ideas to editors, broadcasters and producers in order to land media interviews and keep landing them, the common mistakes most small business owners make when seeking press & how to avoid making them, and many more of my proven publicity secrets!
Handling Interviews Like a Pro -
Learn to secure media placements with both print and broadcast journalists, devise a targeted media plan & media contact list, fit a particular publications’ or shows’ requirements, prepare for & ace all your interviews around your hot topics & key messages, how to structure your message & get it across professionally, how to take control of your interviews & maintain your composure – even if caught off guard, why never to say “no comment”, handle unexpected questions from callers, dress for the camera and much more!
How to Dress like a High Maintenance Woman on a Low Maintenance Budget – Secrets from the Retailer’s Daughter -
Walk away from this session feeling as though they were dressed by a top celebrity stylist! Learn how to create a profitable image and develop your own style file based on the latest brands, fashions & trends (suitable to your skin, eye tone & body type); shop your closet; integrate & accessorize pieces with jewellery, hair and make-up to get multiple outfits and uses; adopt my one-of-a-kind shopping, bargain-hunting & dress-for-success secrets – so you maximize your wardrobe dollars and never pay retail again!!
Additional Sessions -
I can create workshops on these additional topics:
- Business Card Design
- Website Design & Creation
- SEO Optimization Techniques
- Infomercials & Public Speaking
- The Art of Networking
- Special Event & Trade Show Marketing
- Corporate Sponsorship
- Joint Venture & Affiliate Marketing
- Promotional Marketing & Gifts
- Business Etiquette
- Media Buys & Celebrity Endorsements