11 March 2010 ~ 1 Comment

Build Your Brand

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Whether you’ve already done business together or not, everyone you come in contact with will form an opinion about you and your company.  Learning to manage your reputation so that the opinion others have of you is positive, is therefore crucial to your business success and is also what creates your brand.
Contrary to popular belief, [...]

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14 January 2010 ~ 0 Comments

“Have Me at Hello – Three Top Strategies for Networking Brand You”…

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“You had me at hello”.  Remember those famous words from the movie Jerry McGuire?  They let Tom Cruise know that Rene Zellweger’s character was hooked from that point and that he didn’t need to say anything further. When in networking situations, many small business owners leave their potential prospects and referral sources with a slightly [...]

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14 January 2010 ~ 0 Comments

5 Ways to Create a Profitable Image

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Recently, I happened to catch part of an E! Entertainment program called something like, “The 25 Hottest Red Carpet Stars.” It showed some of the most beautiful women in the world as they counted down to number one. Uma Thurman, Selma Hayek, Nicole Kidman – all of the “usual suspects” were there. The youngest was [...]

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