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Increased focus on environmental issues has created demand for environmentally friendly products and services (EFS) and new terminology such as “carbon footprint” and “offsetting”. Learn how many small businesses are applying these trends in their marketing mix and how much they’re making, as I present – Environmental Marketing – How Green It Is!
[ April 11, 2011; 12:00 pm to 2:00 pm. ] If you ever wondered who I really am and what I’m made of, you’ll enjoy me getting up, close and personal about my background, credentials, the unique things I’ve done to market myself over the years, what I’m doing to market myself now and my reflections on what have been the greatest “Magnetic Marketing Moments” [...]
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From “I’m to honest to market” to “I don’t have enough money and time” to “I don’t need to sell myself, products or services” and more, you wouldn’t believe all the lame excuses entrepreneurs, business owners, professionals, sales agents, retailers and book authors give me as to why they can’t attract clients and market their [...]
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Whether you’ve already done business together or not, everyone you come in contact with will form an opinion about you and your company. Learning to manage your reputation so that the opinion others have of you is positive, is therefore crucial to your business success and is also what creates your brand.
Contrary to popular belief, [...]
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January 5, 2010
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