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You’re anxious to see your name in print, and to appear on radio and television. But before you put your publicity plan in motion or pick-up the phone and pitch an editor, broadcaster or producer, you should know a few more things about the PR process.
Doing your homework, understanding the basics and thinking creatively, is [...]
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Last issue we gave you some pointers on how to solve the “should I be doing my own PR work” or “hire a PR Professional to do it for me” dilemma. This issue we’re going one step further and providing you with more useful tips on how to go about selecting the right PR agency [...]
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Would you play on a professional sports team without a coach? Not likely.
Every professional team in the world has a coaching staff because coaches help bring success to the business of professional sports.
Looking for every tool they can find to coax maximum performance from the talent, owners and managers don’t leave the pursuit of winning [...]
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