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Writing a press release for the purposes of Search Engine Optimization (SEO) and driving Web traffic is very different than writing one to get the attention of editors and producers in traditional media.
What’s the difference? Keyword-optimization – meaning the content of the press release should include relevant keywords relating to the business or product [...]
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You’re anxious to see your name in print, and to appear on radio and television. But before you put your publicity plan in motion or pick-up the phone and pitch an editor, broadcaster or producer, you should know a few more things about the PR process.
Doing your homework, understanding the basics and thinking creatively, is [...]
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Last issue we gave you some pointers on how to solve the “should I be doing my own PR work” or “hire a PR Professional to do it for me” dilemma. This issue we’re going one step further and providing you with more useful tips on how to go about selecting the right PR agency [...]
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