Topics & Outlines

Courses that can be taken separately or as part of a trilogy include:

What the Media Want to See in Your News Release

Participants walk away knowing the differences between PR & Advertising, the inside out of how the PR process works & the best way to go about executing their media strategy, how to become newsworthy, how to devise their own ready-to-use press release that matches their needs with the media’s, media advisory & pitch letter and how to leverage their expertise to meet what editors and producers are looking for.  Plus a whole lot more!

 

What the Media Want to See in Your Media Kit

Participants walk way learning what a media kit is & why they need one, what must go into their media kit to peak the media’s attention, how to approach the media & pitch their story ideas to editors, broadcasters and producers in order to land media interviews & keep landing interviews, the common mistakes most small business owners make & how to avoid them, and many more of my proven publicity secrets!

 

Handling Interviews Like a Pro

Participants walk away knowing how to secure media placements with both print and broadcast journalists, devise a targeted media plan & media contact list, fit a particular publications’ or shows’ requirements, prepare for & ace all their interviews around their hot topics & key messages, how to structure their message & get it across professionally, how to take control of their interviews & maintain their composure – even if caught off guard, why never to say “no comment”, handle unexpected questions from callers, dress for the camera and much more!

 

Branding – The Key to Unleashing Your Greatness & Developing a Successful Business

Participants walk away knowing the 3 core elements of branding & how to apply them in order to develop a thriving business.

 

How to Dress like a High Maintenance Woman on a Low Maintenance Budget – Secrets from the Retailer’s Daughter!

Participants will walk away feeling as though they were dressed by a top celebrity stylist!  They will learn how to create a profitable image and develop their own style file based on the latest brands, fashions & trends (suitable to their skin, eye tone & body type); shop their closet; integrate & accessorize pieces with jewelry, hair and make-up to get multiple outfits and uses and maximize their shopping dollars; adopt & apply my one-of-a-kind shopping, bargain-hunting & dress-for-success secrets – so they never pay retail again!!

 

Tailored Presentations

Based on any of my other 1:1 marketing/PR coaching and consulting Topics, Programs & Functions as summarized in the TMMPP Summary or articles & videos seen on my Blog.  Simply choose your topic of interest and I will present it!

 

Formats

My group coaching sessions (workshops, webinars, tele-classes & lunch ‘n’ learns) are suitable for 12-20 people and are usually conducted on my own or in conjunction with other individuals, organizations, associations or corporations.

 

Length

Sessions typically occur in 3 or 4-hour intervals, as follows:

  • Mornings – 9:00 am until 12:00 pm
  • Afternoons – 1:00 pm until 4:00 or 5:00 pm
  • Evenings – 7:00 pm to 10:00 pm

However half & full-day options are also available.  Please contact me for more details.

 

Location & Venue

Vary throughout the GTA and will be provided to you upon registration.

Ø Participants walk way learning what a media is & why they need one, what must go into their media kit to peak the media’s attention, how to approach the media & pitch their story ideas to editors, broadcasters and producers in order to land media interviews & keep landing interviews, the common mistakes most small business owners make & how to avoid them, and many more of my proven publicity secrets!